Introducing E-Midwife at The Royal – a midwifery service unlike you’ve seen before

Helen McCarthy, Director of Nursing and Midwifery Services at the Royal Hospital for Women, had a vision – she wanted all women having their baby at The Royal to experience world-class care and communication combined.

That’s why in June this year, a dream team of Royal staff launched an innovative midwifery service via Facebook. E-Midwife at The Royal is the brain child of The Royal’s Midwifery team – together they created a brand new way for women to connect with a highly-skilled midwife about pregnancy, birth and the immediate postnatal period.

The Royal is renowned for providing gold-standard care for women and their families. Now, through this social media platform – an experienced Royal Hospital for Women midwife is available to answer new mother's non-urgent queries via Facebook Messenger.

“Pregnancy can be an exciting and anxious time – especially for first-time mothers, and it’s very normal to have countless questions about birthing and parenting. In the past, many women who did not have a named midwife were required to call the hospital every time they had a query – or they would wait until their next antenatal appointment,” Ms McCarthy said.

“We wanted to make communication between our midwives and mums-to-be as seamless as possible, that’s why we opted for Facebook. An overwhelming majority of women birthing with us use the social media site regularly – it’s the perfect platform for women to shoot through their many questions in the lead up to and after birth.

“I hope that women having their baby at The Royal feel even more empowered, knowing an experienced team of midwives are here to answer any non-urgent questions within a couple of days in a quick and easy format,” Ms McCarthy said.

In addition to responding to inquiries, E-Midwife at The Royal will be sharing useful information relating to babies and motherhood, which is even more important in this current climate due to physical distancing.

“We’re delighted to make pregnancy and motherhood as stress-free as possible for women and their families,” Ms McCarthy said. “The service is a testament to the dedicated team of midwives here at The Royal.”

The E-Midwife at The Royal Facebook page is monitored during business hours, 8.30am to 4.30pm, Monday through to Friday. You can head over to @E-MidwifeRoyal to follow the page and find out more.

Pictured: Royal Hospital for Women midwife Harriet Stephens and new mum Joanna Mansour holding her new bundle of joy.

Midwife Harriet Stephens and new mum Joanna Mansour holding her new bundle of joy